The digital transformation of the manufacturing industry is the all-round integration of new generation information technology with enterprise R&D and design, production and manufacturing, operation management, marketing services, etc., accelerating the in-depth transformation of enterprise development concepts, business methods and value creation models, and realizing the transformation of enterprises and employees, customers and suppliers. A process in which stakeholders such as suppliers and partners interact more closely and jointly create value.
The digital transformation of small and medium-sized enterprises is a new feature and new model of the integrated development of informatization and informatization. Under the guidance of the "Digital Transformation Partnership Action", the digital transformation of small and medium-sized enterprises will enter a new stage and present some new characteristics.
1. From the perspective of factor empowerment, the driving force for digital transformation of small and medium-sized enterprises is accelerating from "technology-driven" to "data-driven".
The core of digital transformation is to open up the enterprise data chain, guide the circulation and sharing of data throughout the entire production process, business links, and process cycles of the enterprise, and use data flow to drive technology flow, material flow, capital flow, and talent flow, thereby promoting enterprise business innovation and Model change. In the past, small and medium-sized enterprises mostly used technical thinking to promote digitalization, and were accustomed to building IT platforms and procurement business information systems to improve the level of single-point and single-link information application. With the concept of data rising as a new factor of production, small and medium-sized enterprises will pay more and more attention to the collection of their own data resources, strengthen the construction of data management capabilities, and realize "using data to speak, using data to make decisions, using data to manage, and using data to innovate". Promote business innovation and transformation with data application innovation.
2. From the perspective of process empowerment, the digital application of small and medium-sized enterprises has deeply penetrated from common links such as management and services to the entire process.
The number of small and medium-sized enterprises is diverse, involving wholesale and retail, manufacturing, commercial services, agriculture, forestry, animal husbandry, fishery, hotels and catering, and many other industries. Digital transformation requires "every enterprise has many aspects", and it is difficult to form a universal and systematic system covering the entire process in a short period of time. Common digital solutions. Driven by the consumer Internet, many manufacturers use e-commerce platforms to expand online operations, precision marketing, and O2O services. The epidemic isolation mechanism has forced more companies to carry out remote services such as collaborative office and mobile commerce based on mobile office platforms. It explores a highly operable and highly replicable practical path for the digital transformation of small and medium-sized enterprises. It will lead more enterprises to start from common operations management, marketing services and other links, promote the migration of relevant business systems to cloud platforms, and promote cloud procurement. We will provide professional services and promote transformation through easy steps first and then difficult ones.
3. From the perspective of platform empowerment, the digital transformation path of small and medium-sized enterprises reversely upgrades from the integration of external industrial chains to internal transformation.
Digital transformation is a systematic, long-term, and high-investment project. It is difficult to accurately define when and to what extent costs and benefits will reach a balance. Most small and medium-sized enterprises have a weak informatization foundation and lack sufficient digital platform or digital business operation experience. They face large capital cost constraints in purchasing systematic digital solutions and building digital platforms. In comparison, it is easier for small and medium-sized enterprises to join "virtual industrial clusters" based on platforms and dominated by industry leading enterprises and Internet platform enterprises, and contribute their own technology and Resources and capabilities, sharing market orders, marketing channels and revenue sharing. As a collaborative and win-win digital ecosystem is gradually built, small and medium-sized enterprises will systematically advance their own digital construction from the outside in after gaining sufficient experience in information docking, efficiency improvement, and capacity building.
All in all, the digital transformation of small and medium-sized enterprises does not happen overnight. It needs to work through digital transformation partnership actions, unite government, enterprises, industry, academia and research parties, mobilize the power of the whole society, actively build a digital transformation ecosystem with Chinese characteristics, and jointly "empower the digital transformation of small and medium-sized enterprises" .